Businesses thrive not just by serving customers, but by listening to them. As our company works to spread the word about digital mail, it’s a lesson we’ve learned time and again. Initially, we approached enterprise customers with a calling-card message of swift, substantial cost savings. Which — don’t get me wrong — we still deliver and they still appreciate.

But once we started a dialog, our most forward-thinking prospects sparked a new way of thinking. Increasingly, they cited a less tangible but much greater long-term benefit of digital mail – a surge in customer responsiveness, which they see as a linchpin of brand perception and loyalty.

Today, those sparks are catching fire across enterprises and industries. For many of our target customers, the deepest advantages of digital mail may be “non-dollar”: they involve timeliness, and flexibility, and responsiveness – which add up to a better managed company, more memorable customer experiences, and more lasting customer perceptions.

Educated by these customers, we’ve evolved our message: In a rapidly digitizing world, physical mail holds you back – unnecessarily. The vast majority of your transactions, communications and workflows are already digital, making your organization demonstrably faster and more flexible. Now it’s time to get rid of physical mail, one of the last vestiges of the paper era.

Why? Paper mail is inherently slow. It takes time and effort to move physical stuff. But digital mail? You can pull scanned address data from it automatically, and instantly distribute it anywhere in the world. You can centralize it, secure it, put it in a queue, monitor the queue’s size, add resources to handle increased workloads, track it, audit it, back it up. You can even create parallel workflows to perform multiple operations at the same time.

The result: Bottom line, you run your business at 21st-century speed, get back to you customers faster, and nothing ever gets lost – all of which is intrinsically better for your business. Finally, it can truly be “100% digital.”

What’s the added value of inspiring your customers to think you’re way more responsive than the competition? It’s a provocative question, and it gives our potential clients some memorable food for thought. Whatever the answer, digital mail is catching fire and, as we’ve been taught by insightful customers, it’s not just about reducing costs – but because companies see the competitive advantage of bringing the digital revolution to every corner of their organization…even the mailroom. These days, when we connect with a new client, their eyes often burn brightest when they view our value proposition in that broader, more innovative context.

Jay Maller
Jay Maller
Jay Maller is the founder and CEO of Eco-mail. He has 30+ years of management experience leading the design, development and implementation of financial products: prime brokerage, hedge fund, portfolio accounting, and fixed-income derivatives trading solutions. As Managing Director at Morgan Stanley, he led the development of the business’ industry-leading client facing applications, proprietary multi-currency portfolio accounting system, and complete re-engineering of all client management workflow systems.

Eco-Mail is a secure, scalable, Digital Post Office system that transforms incoming physical mail into powerful digital assets – at their point of entry to your business. We enable clients to streamline their operations, increase response times, improve their controls and compliance – and, by the way, save a huge amount of money. We’re already helping one of America’s three largest banks. We love to talk about digital mail, so email me direct if you like at [email protected]