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Archive for February, 2018

If you can’t measure it, you can’t manage it.

In 2016, the USPS delivered 27 billion pieces of B2B mail. Here and now, in the digital age, that’s a lot of paper – and it’s being distributed to pretty much every corner of your organization.Moving all that physical mail is expensive, probably much more expensive than you think. But you may never know, because it’s really difficult to […]

There’s Gmail. And Then There’s Google’s Mail.

In today’s digital world, it seems pretty logical to think that physical mail is a problem rapidly headed toward extinction. In fact, with the constant drumbeat of increasing productivity and decreasing cost, you might think that your company’s mail has already been reduced to insignificant levels. But as this blog makes clear—no company is exempt […]